Who Buys High Fashion?
There is a big question – who buys high fashion? In a world where instant gratification is the new normal, high fashion can be a challenging proposition. But how can the industry keep up with the demands of a consumer? The answer lies in identifying the factors that appeal to this segment of consumers. Here are some suggestions for identifying these people:
First of all, high fashion clothing tends to look outrageous. This is done to attract the attention of the press and generate column inches in news outlets. While there are some exceptions to this rule, most high fashion is accessible to a broad spectrum of the population. This is why it is often referred to as “easy-access luxury fashion.”